Marketing Trends
The Creative Age: Orchestrating the Magical Audience Experience
By Cynthia Fodell The Big Idea . . . Say goodbye to the so-called Information Age. Marketers blew through that at the speed of sound. This millennium presents an even more daunting era of challenge and opportunity. Welcome to the Creative Age. While information remains the cornerstone, the success of today’s market leaders will …
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Ditch the Elevator Pitch: Get with the Escalator Roll
By Cynthia Fodell The attention spans of consumers have diminished over the past decade. Social media, Twitter, Instagram, LinkedIn and other communication channels have defined an era of automatic engagement with your prospective clients. Our global economy and its influx of information have resulted in a dramatic decline in our attention spans. The Digital Age …
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