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Virtual Reality vs Augmented Reality

As a kid, I remember walking into an arcade and seeing my first virtual reality gaming machine.  This incredibly massive machine was the product of an engineer’s dream to bring a virtualized world into our seemingly boring existence.  For the next five minutes, I experienced a gamut of emotions – happiness, anxiety, excitement, trepidation – …

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Boulder Booming in Building a Business

With a population of 108,090, located 30 minutes northwest of Denver and home of the breath-taking Rocky Mountains, it’s no wonder that Boulder, Colorado is ranked No.1 in 2016 for best city for entrepreneurs from Livability. Boulder is a small city which houses the University of Colorado with blossoming innovation, open-minds and supportive community; a …

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Malls Owners Take Note: Escalators, Decor, and Making Money

by Angel Phan and Cecilia Nguyen-Do   Shopping is like a dinner table. There is so much potential for social activity, and the presentation affects the entire experience. Another thing about shopping: it’s so much better in person. There’s just something about perusing around a mall surrounded by bright lights, a mix of people, and …

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The Creative Age: Orchestrating the Magical Audience Experience

By Cynthia Fodell   The Big Idea . . . Say goodbye to the so-called Information Age. Marketers blew through that at the speed of sound.  This millennium presents an even more daunting era of challenge and opportunity.  Welcome to the Creative Age. While information remains the cornerstone, the success of today’s market leaders will …

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Ditch the Elevator Pitch: Get with the Escalator Roll

By Cynthia Fodell The attention spans of consumers have diminished over the past decade. Social media, Twitter, Instagram, LinkedIn and other communication channels have defined an era of automatic engagement with your prospective clients. Our global economy and its influx of information have resulted in a dramatic decline in our attention spans. The Digital Age …

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