Escalator Handrail Ads Provide a Sturdy Foundation for Your Brand Marketing
Escalator handrail advertising has been popular abroad for many years and RailEyes is bringing it to airports, convention center, sporting arena, or shopping mall near you.
What We Do
RailEyes turns boring black handrails into an eye-catching experience. We sell, print, and apply full color designs onto a film customized for escalator handrails.
RailEyes escalator ads provide your brand with a targeted reach that’s guaranteed to gain more strategic visibility. Reach more customers with targeted messaging that strengthens your brand awareness.
245 million people ride escalators in North America each day. Ads on handrails can engage a captive audience for up to 30 seconds. RailEyes helps your brand engage with its customers on escalators in airports, shopping malls, subway and railway stations, sports arenas, and exhibition halls.
We provide full service acquisition and placement for ads that can feature national brands, building tenants, or even special events.
Some of Our Partners and Clients
Which Are You?
Looking to add the RailEyes technology to your current escalator in your venue
Looking to put your brand on the escalator at local mall or airport
Malls & Retail Centers
Mall and Retail Center escalator advertising drives brand awareness and foot traffic by improving consumer recall rate. In independent case studies, as much as 76% of escalator riders were able to recall the brands advertised unprompted.
Stadiums & Arenas
Get fans pumped and in the zone with the vibrant colors and designs of Stadium Escalator Handrail Advertising in the hands of your fans, helping to solidify their loyalty to your team!
Conventions & Trade Shows
RailEyes escalator ads make it easy to generate sponsorship revenue for your trade show, convention or fundraising event and makes your sponsors happy!
Airports & Metro Stations
Escalators and moving sidewalks in airports are the perfect place to reach desired audiences with hyperlocal targeting.
Given that there are over 10,000 reported escalator accidents annually in the United States, with 81% of them occurring in transit stations such as airports, and with 29% of the accidents fatal, my company believes that our ability to reduce these accidents should be our primary calling. Essentially, attractive graphics on steps, risers, and handrails are found to modify rider behavior enough at key moments so as to psychologically influence a safer escalator journey. For example, we have found that attractive graphics on handrails, combined with a clean, antimicrobial surface that has a pleasant haptic has the effect of encouraging riders to hold the handrail and for a longer period.
Using active and novel graphics is a paradigm shift from existing attempts to encourage rider behavior through classes on safe riding. Additionally, the current standard signage and warning labels on escalators have existed for decades and are thus ignored as they remain static and over-familiar. We have always believed in aesthetics and respect the escalator as a key component of a building’s architectural integrity. The attractive graphics can reflect the spirit of the city, it’s people, and the art present around the escalator. As installation takes less than an hour per escalator, the art can be seasonal, or culturally thoughtful as well. Safety messages can still be used, albeit more effectively. For example, “Please Stand, Don’t Run” is extremely eye-catching as it appears on the front of steps, rising from the ground in direct eye-level to oncoming passenger traffic.
Previously, we envisioned our technology to simply be an effective communicator for brands and advertising; whereby venues can monetize escalators and brands enjoy 30+ seconds of captive audiences. However, this is no longer our focus. Rather, we are interested in passenger benefit and training your existing maintenance team, for ease of implementation, as well as work with the airport’s property and casualty insurance carrier to negotiate an insurance discount for the escalators. Please note that our handrail product was developed in association with Semperit, and our Steps and Risers products were developed by 3M Japan. We have been certified and accredited by TUV SUD in Switzerland, and we are a minority and women-owned small business.